Webhooks provide other applications with real-time information. 

Using Funnel Base Webhook you're able to receive data from SendOwl (for example about new subscribers or conversions) and show it on your website.


  1. To track purchases and show those as social proof in your website, you'll need to create a Conversion Notification (Latest Conversion or Conversion Counter) that use Webhooks for tracking:



  1. In the Data step copy the Webhook Trigger.



  1. Go to SendOwl and click Settings.

  2. Go to Advanced > WebHooks.

  3. Click Add a Webhook.

  4. Create a name and paste the Webhook Trigger in the URL field.

  5. Select the event and click Create.



Done! Click on Data to see the conversions and events that were captured.