Webhooks provide other applications with real-time information. 

Using Funnel Base Webhook you're able to receive data from MailChimp (for example about new subscribers) and show it on your website.


  1. First you have to create a Conversion Notification (Latest Conversion or Conversion Counter) that use Webhooks for tracking:


  1. In the Data step copy the Webhook Trigger.


  1. Go to your MailChimp account and click Audiences > View Contacts.



  1. Click on Settings and select Webhooks.


  1. Click on Create Webhook.

  2. Put the Webhook Trigger from Funnel Base in the Callback URL.

  3. Untick all event types except for Subscribes and Save.

  4. Tick all "changes..." options and click Save.



  1. Done! Click on Data to see the conversions and events that were captured.